Going to a Fashion Show for the First Time

When my friend and I heard that one of our friends was modeling in SA Fashion Week, we jumped at the opportunity at the sound of something different. I had never been to any fashion show before, unless you count the ones we did in nursery school, where we modeled our outfits made out of recycled materials. The only vague ideas of a fashion show I had were the ones you saw in movies and shows like Devil Wears Prada, or Gossip Girl, or the photos you saw in magazines like Elle or Vogue. But other than that, I was pretty anxious for the night ahead.

The anxiety started at the tickets, which clearly stated: Dress code – strictly no colour. Quite clearly my friends and I were the only ones who adhered to that, because the rest of the guests (audience, people who attended, I’m not sure of the official name) wore every colour under the African sky. Perhaps I misinterpreted the dress code, and it was code for something else. Google was none the wiser. Nevertheless, my all black outfit wasn’t anything out of the ordinary for me, as I tend to wear mostly black all the time.

After fumbling your way through Hyde Park Corner to find the venue, you walk yourself into a social room where no one quite informs you what’s going on. While everyone else looks either famous or mingling quite comfortably, you start to wonder if you are even allowed here. As is with most events, you always wonder if the drinks are for free or if you can take photos without looking too much like an amateur. You’d rather not get into the awkward conversation of being let down and embarrassed when they inform you of the terms and conditions of the area, however, I’m not too phased most times and I usually just go straight up and ask. They are free courtesy of Woolworths and Cruz Vodka. The place is buzzing with people, photo booths with Sunglass Hut, bloggers and business people on their laptops, and make up and nail corners with Rimmel London.

Breaking through the hubbub comes the sound a bell, manually rang by one of the hostesses, calling our attention to enter the venue. Inside, every seat is set with a little surprise. Even though I paid for my ticket for the show, there is nothing like getting unexpected gifts and feeling spoilt. I was even more thrilled when I was bumped up from the second row, to first row. (Hello!)


The lights go down, the contemporary urban music begins, and the first model sets the stage for the Rubicon Fashion Show. When I think of fashion shows, mostly I think about un-wearable garments that look all to strange. Here, however, I loved that the Rubicon pieces were so wearable and chic. The signature feature was black and gold, with some textured ruffles and net fabric. The pieces were simple and elegant. I loved the huge, high messy bun on some of the models: A look I’m sure we’ll be seeing more of.


The models do one walk along the winding path, one last final walk through together, followed by the designer herself, and… end of show. Thanks for coming. Just over 20 minutes and my R175 ticket is gone. So it’s back to the social area to try absorb as much of the night as I can.

It’s nice to do something different every once in a while. And I definitely see myself attending more fashion shows in the future. Hopefully by then my knowledge of fashion will have expanded and I can give you a more in-depth analysis of the pieces.


You may also like